Website Design 101: 12 Web Terms Everyone Should Be Familiar With

Starting an local business website doesn’t require you to be a technical person. You just need an entrepreneurial mindset and the basic concepts of running a business. However, this doesn’t mean you can simply outsource every technical aspect of your business to agencies or freelancers. As the business owner, you need to be aware about what’s happening within your website, even if you’re not the one building or maintaining it.

Below are some web design key terms that you should be familiarise when dealing with a freelance website designer or an SEO specialist.

These are the 14 Key Terms in Website Design:

Responsive website design (RWD)

This refers to the functionality of your website on all types of devices including desktops, laptops, tablets, and smartphones. Have responsive web design allows you to optimize your site even on mobile.

Search engine

A system or “online engine” that allows people to search for information in different websites through keyword searches. Eg. Google.

Nav bar

Also known as the menu bar, this is where the links to your pages are located. These may include Home, About, Contact, and other important pages of your website.


This is the address of your website as well as every unique page inside it. Every web page has a unique URL, even the elements on your site like documents (eg. pdf), images and videos.

End user

This term refers to the individual who is intended to use your website. This phrase distinguishes you, the company who built the website, and the people you are reaching out to, also known as your target market.


This is the person who uses the website, regardless if he is actually going to buy your product / services or not.

Above the fold

This is the part of the website that you immediately see when you load the page without having to scroll down. The “fold” is the part of the page that requires scrolling in order to be viewed. The above-the-fold contents of your website may make or break the impact you have on your end users.

Alt Text

This is a short HTML description of an image on your website. When an image doesn’t load, the alt text appears. It also tells users what your image is about.


This is what you call something that causes any malfunction on your site. If your web page isn’t opening even though the URL is correct or contents that are not displaying correctly, it may be considered a bug. This kind of problem needs to be resolved by the developer.

Front end

This is the part of the website that is visible to the user. It can be accessed using your domain.


Opposite of frontend and similar to backstage, this is the behind-the-scenes access of your website. This is where the programming script is saved and modified. Think of it as the control panel of your website.

CMS (Content Management System)

This is the platform that you use to manage your web content. The most commonly used CMS website solutions for online businesses include WordPress and Drupal.


Now that you know these important concepts, it will be easier for you to talk to web designers or agencies about your ideas for your local business website. You will also have a better time understanding what’s actually happening in your website, allowing you to develop ideas that will improve both your site and your business.

At the end of the day, it’s still best to hire a freelance web designer to build a website for you, but you certainly have an advantage if you are also familiar with how your website will work and what needs to be done to make it efficient.

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