Roman Blinds Direct
Boost Home Improvement Business with Blinds
Overview
Roman Blinds Direct is a leading player in the blinds industry located in Hamilton, New Zealand. The company sells a wide selection of curtains, cushions, and fabric blinds, allowing you to mix and select different colours, styles, patterns, and cord sides for your living room, kitchen, bedroom, toilet, office, and other interior spaces.
Discovery
With their desire to boost their online presence, upgrading the website design and leveraging our SEO services with their existing WordPress eCommerce website is essential. The focus was overhauling the website to meet the current standards to scale their business.
Our team’s website analysis uncovered outdated code, user experience design issues that impact potential sales, responsive website design compatibility issues, and scalability issues involving product measurement inaccuracies.
Impact
X2
The company generated almost double the monthly revenue.
-50%
Decreased the total number of calls asking for fabric samples after implementing the order-free sample feature.
WordPress development
Roman Blinds Direct operates on a custom WordPress website with Woocommerce integration for eCommerce website. Upon taking over the project, our website developer conducted a comprehensive code refactoring process. This was necessary as the existing script was outdated, incompatible with the latest WordPress core updates, and lacked scalability.
Additionally, there were complexities surrounding the product measurement calculations that needed to be addressed. Through the refactoring, we ensured a more robust and efficient website that can adapt to future needs and provide seamless shopping experiences for customers.
