Are you wondering whether or not you should create an online store or professional service website for your local business or update your outdated website from the 1990s?
If so, it’s important to note that the days of simply providing product or service information through phone calls, text messages, or emails to clients are long gone. It’s also no longer acceptable for clients to visit your old website on their phones, waiting for it to load slowly and pinching the screen to read the small text content.
Below is a list of ways to convince yourself that you need a modern local website that will work for your business.
Your clients are asking for detailed information
When you talk to your client via phone call or face-to-face meeting and they ask for information about the product/service that you are selling, a website will save time and effort for you and your clients as they can find the information online.
Your clients couldn’t find your local business website
When a client can’t find your business online, they will think it is non-existent and outdated, which can damage your relationship and cause you to lose trust.
You are relying on the website business directory only
Getting your company profile and contact information in an online directory is a good start, but once you engage with your clients, you need a front-facing website that can speak to your audience.
You are doing manual works
You are giving each client away printed materials like brochures and documents, emailing and talking to them individually to explain your company’s product or service. Your website should at least provide the basic information about your business so you can focus on more important things.
You are sending large file-size emails to your clients
If giving away printed documents is not enough, you are sending Word docs, PDFs, large file-size images, and long messages to your clients. This will definitely turn off your clients, and they will walk away and look for your competitor instead.
Your current website doesn’t serve any purpose to your client’s need
Whatever products or services you promote to your clients, you always need to have an objective. Whether you want your clients to book an appointment, buy online items, get information on your product or service, use online tools, download resource materials, or sign up for a newsletter, you need to have an objective.
Your current website is outdated
Your website layout doesn’t display seamlessly on mobile devices, as you need to pinch your mobile screen to read the content. It has multiple layers of gradient colours, bevel and emboss content blocks, thick shadow text, pixelated images, and long paragraphs.
Your competitors are doing it right
Your competitors have a clear objective for their website. They know their target audience, so the website works as it needed by their clients.
Your website is not optimised for search engine
Search engines like Google couldn’t index your website.
Several factors, including outdated content or not optimising for search engines, can impact your website’s visibility and search engine ranking.
This might be due to the following reasons:
- No proper meta and heading tags
- No alt text on your images
- No proper keywords in your content
- Hard to navigate, and users are leaving the website
- Not optimise for mobile devices
Your website doesn’t seem to work as you want it to be
You are having difficulty controlling and managing your website content due to functionality and technical knowledge limitations.
Final thoughts
It’s high time to consider hiring a WordPress developer or web designer to revamp your website or create a new, contemporary one that effectively showcases your products and services to your clients. This will significantly reduce manual work for your business and enable you to focus on more crucial tasks in scaling your business.
